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Sophia Amoruso (Nasty Gal)

How did Sophia Amoruso make her first million?


Sophia Amoruso made her first million through her online vintage clothing store, Nasty Gal. Here is the story of Nasty Gal that led to Sophia’s success.

Sophia started selling vintage clothing on eBay while working another job. She was always interested in photography, and combined that with her interest in unique fashion pieces, she was able to make her brand stand out. As her store’s popularity grew, she launched her own website, Nasty Gal. The business boomed, and by 2012, Nasty Gal was generating over $100 million in revenue, making her a millionaire at a young age.


Before her success with Nasty Gal, Sophia worked odd jobs, including checking IDs at an art school and even dumpster diving for free food. Her unconventional start and ability to turn her life around through sheer determination are part of what make her story so compelling.

Sophia Amoruso’s interview with TODAY


In 2016, Forbes included Sophia Amoruso on its list of Richest Self Made Women with a net worth of $280 million. 

Sophia’s bestseller autobiography, Girlboss, generated 3 million #girlboss hashtags on social media. The book was adapted into a Netflix series.

After the initial success, Nasty Gal filed for bankruptcy in 2016. Sophia stepped down as the CEO in 2015 as the financial difficulties of the company continued. The brand was eventually sold to Boohoo for 20 million dollars.

After stepping down as CEO, Sophia focused on writing and mentoring women entrepreneurs.

In 2017, Amoruso started Girlboss Media, a company that creates content for women to progress in their personal and professional life. In 2020, Sophia launched Business Class, an online entrepreneurship course designed to help people build and scale their businesses. Business Class is focused on providing insights into branding, product development, and digital marketing, helping a new generation of entrepreneurs.

Image Attribute: TechCrunch, CC BY 2.0 https://creativecommons.org/licenses/by/2.0, via Wikimedia Commons

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